The real threat comes from Bizbonics, a patois originating in corporate conference rooms, illuminated only by cast-off light from PowerPoint presentations, a grammatical twilight zone in which nouns, verbs, adjectives, adverb, and gerunds are indistinguishable; without structure or form, the language is rendered a formless word-blob.
- In bizbonics, one doesn’t respond to a request, but to an ‘ask’.
- One does not have a conversation or a chat; one has a dialogue (n), in which one dialogues (v).
- We don't learn lessons; we learn ‘learnings’
- Campaigns don't have a Cost; but have a ‘spend’
- And these campaigns don't hope to communicate; but to 'message'
- If one is generous, one doesn't give to a charity; we 'gift'